This project is a design for an online used car aggregator website serving a prominent automotive group in Wisconsin. With a vast inventory of over 1,600+ pre-owned vehicles in stock, the client sought to establish a unique website presence that seamlessly showcases their extensive selection and enhances the online car shopping experience for their local and nationwide customers.
Lead Designer & Art Director
Pitching & Presenting, Branding, UX/UI Design, Wireframing, Prototyping & Testing, HTML/CSS
Adobe XD, Adobe Photoshop, Adobe Illustrator, Confluence, Jira, Brackets, Content Management System (CMS)
The primary objective of the project was to develop a visually compelling and user-friendly website that aligns with the client's new buisness venture and effectively aggregates their inventory of pre-owned vehicles. The goal was to provide an intuitive and informative website that empowers customers to skip the in-person dealership experience by exploring the available inventory, comparing options, and make informed purchasing decisions all online.
The used car aggregator website project addressed specific challenges, user needs, and business requirements through a user-centric design approach, advanced search functionality, visual inventory showcase, responsive design, clear calls-to-action, and a focus on buying a vehicle online. These features collectively contributed to achieving the project's objectives of enhancing the online car shopping experience, increasing user engagement, and driving business growth for the influential dealer group in Wisconsin.
Last night I found some spare time to play on our website. It is the happiest I have ever been while searching our portal. Your efforts and delivery really have us looking and executing the part online. Thank you.
Tim B, President & Chief Operating Officer
Research and Collaboration: In-depth user research analyzed demographics, behavior patterns, and close collaboration with stakeholders helped to inform website design, functionality, and business objective alignment.
Iterative Design: An iterative design process, starting with wireframes and prototypes, incorporated stakeholder feedback for user-centric improvements.
Usability and Accessibility Focus: Prioritizing usability and accessibility, clear navigation and responsive design ensured an inclusive experience across devices.
Integration of Advanced Features: Advanced search filters, vehicle comparison tools, and CRM system integration enhanced functionality and user engagement.
Continuous Monitoring: Post-launch, continuous monitoring and optimization efforts were employed based on analytics tracking and user behavior analysis, facilitating ongoing improvements to the website's design and functionality.
Following the successful launch, the client witnessed notable outcomes. The website boasts intuitive navigation, robust search functionality, and visually appealing design elements, enhancing the overall user experience. Moreover, the website effectively showcases the client's extensive inventory of over 1,600+ pre-owned vehicles, resulting in an increase of inventory visibility and exploration.
Implementation of clear calls-to-action, streamlined contact forms, and seamless CRM integration led to a rise in lead generation and inquiries from potential buyers. Customer feedback has been positive, with users praising the website's ease of use, comprehensive vehicle information, and responsive design.
This new business venture has positioned the client as a leading destination for online used car shopping in Wisconsin, delivering a visually appealing and user-friendly website that effectively aggregates their extensive inventory, resulting in improved user experience, increased lead generation, and significant business growth.
Photo Credit: Express Cars
Based in Seattle, WA
