I was requested by executive leadership to redesign the corporate website to align with recent rebranding efforts. The focus was to modernize the digital presence, reflect the new brand identity, and enhance user experience. Through strategic updates, the redesign aimed to drive engagement and effectively showcase values and solutions.
Lead Designer
UX/UI Design, Wireframing, Prototyping & Testing, HTML/CSS
Adobe Photoshop, Adobe Illustrator, Confluence, Jira, Brackets, Content Management System (CMS)
The rebranding of the corporate website brought forth some challenges, including misaligned branding and specific business goals such as bolstering lead generation and ensuring mobile responsiveness. Understanding the audience and their needs was paramount, with users seeking seamless access to the company’s solutions and industry insights.
Employing a strategic design approach centered on user needs and business objectives, I spearheaded a comprehensive solution. Analysis of user feedback revealed critical pain points such as navigation complexity and outdated visuals, addressed through collaboration with internal stakeholders to enhance brand visibility and improve engagement metrics.
Embracing a mobile-first strategy catered to the increasing mobile user base, while implementing intuitive navigation and clear calls-to-action streamlined user flow. Dedicated sections showcasing solutions and success stories resulted in surpassing expectations, driving tangible business outcomes and bolstering the brand's digital presence.
Research and Analysis: Conducted a thorough analysis of the company’s brand guidelines, target audience preferences, industry trends, and competitor benchmarks to inform the design strategy.
Collaborative Workshops: Engaged in collaborative workshops with stakeholders throughout the organization to align on the brand vision, goals, and desired user experience.
Design Iteration: Implemented an iterative design process, incorporating feedback from internal stakeholders to refine the visual design, user interface, and content layout.
Responsive Development: Utilized responsive design principles to ensure optimal performance and consistency across desktop, mobile, and tablet devices.
Content Strategy: Developed a comprehensive content strategy focused on delivering clear, concise, and impactful messaging aligned with the company's brand voice and positioning.
The website redesign yielded significant results across various metrics. By aligning with the company’s rebranded identity, the website achieved a cohesive and visually striking digital experience, reinforcing brand recognition and differentiation.
User experience saw a notable improvement with streamlined navigation, intuitive layout, and responsive design elements, leading to a reduction in bounce rates and an increase in time spent on the corporate website.
Based in Seattle, WA
